Creativity

The ideas put forth by Michael Michalko I found could be very helpful in the workplace. Often times I struggle trying to think outside of the box and I believe that the ideas he suggested in his book would help me to let go and think more freely and confidently.
Michalko's book, Cracking Creativity, provides techniques and concepts to being creative and thoughtful. Especially in the competitive world of advertising, it's important to be able to think and see what others do not. In the world of public relations, it is helpful to know problem solving skills as well. Michalko's book and ideas seem to reinforce these and more, which is why I found this presentation to be the most useful to me.