Organizational Communication Presentation - Linda Putnum

The concept of different messages for different publics applies to many aspects of communications, especially advertising. A great part of advertising includes market research which looks at the target audience's demographics and psychographics. This is done so persuasive messages can be designed to have a positive effect on that target audience. The same goes for understanding differences in cultures. Knowledge of target audience, how they respond to messages, what messages elicit positive responses, and how to get a message across will differ between cultures and publics.