I found this particular presentation to be very interesting. I have read Lindstrom's book and thoroughly enjoyed the results he found in his neuro-marketing research. His findings especially on anti-smoking campaigns I found to be most interesting. Millions of dollars have been spent to try and stop people from smoking only to now realize that their efforts have the opposite effect. Anti-smoking ads actually spark a craving in smokers' brains to actually want to light up a cigarette.
Also, product placements on TV have no effect. The images and placements are so limited and are not apparent for a long enough time to make a lasting impression on viewers. The study's findings I think would be pertinent to any marketing looking to spend thousands or millions of dollars on an ad campaign. It's important to know what messages really work and which go unnoticed.
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